FRIENDS – WE NEED TO TALK… WE NEED TO DECIDE…
WILL FOLKLIFE AND THE FESTIVAL CONTINUE?
You are the people who keep our varied and unique cultures and traditions flourishing through your continued love and practice of the folk arts. You belong to organizations and groups who have gathered together in community to celebrate a particular artistic and/or cultural heritage or tradition. You are an essential part of the vibrant, lively scene that makes our Pacific Northwest such a special place. You are Folklife!
This Memorial Day, just as we have for 45 years before, we will be sharing these artistic and cultural traditions through our performances with our neighbors who will enjoy your music, cultural showcases, crafts, and foods representing communities from all over our region.
The question is “Will the Folklife Festival be back next year?”
Not long ago, the national landscape was filled with large scale regional arts and culture festivals. These festivals were NOT national commercial, “headliner” music festivals, but celebrations of local arts and artists. That landscape has changed and the Northwest Folklife Festival is now one of the last remaining major community owned festivals in the nation.
Our own Northwest Folklife Festival is one of even fewer that remains committed to the idea that this experience belongs to everyone – not just to those who can afford the price of a ticket. This can only remain possible in the future if our community renews its support. The Festival will not continue without your support.
This is not a “one year crisis”. Over the past 11 years, revenue has remained stagnant but costs have risen. During this time, Northwest Folklife has prioritized the resources for programming and drastically cut all else. To the best of our abilities, programs have been protected over the past eleven years. There are no more cuts and indeed, too much has been cut already.
What is the value of preserving, expressing and sharing our traditions and heritage? Do we value opportunities for all of our communities to have a place to express their voices and to be heard by others? Do we value the importance of guaranteeing access to all without economic barriers? Northwest Folklife is at a crossroads and it is time for the community to make a decision about how it values artistic and cultural inclusion, access and the future of the festival.
While no one must buy a ticket to attend, the Festival is not free. This year, we must secure $1,300,000 in revenue to offset expenses. There is no other arts and/or culture organization that has found a way to bring over 5,000 artists on 25 stages representing over 100 communities to about 250,000 people for such a small investment. We are efficient, effective stewards of every dollar we receive.
We are an independent not-for-profit. We are not a City program with all expenses already paid for. We will earn about $600,000 in booth fees, vendor commissions and sponsorships to help pay for these expenses. We must raise $700,000 more to offset remaining expenses.
We raise funds from individuals in two major ways – through specific funding appeals during the year to those with whom we have an ongoing relationship and annually at the festival by appealing to those who love the festival and attend.
At this year’s festival, we have set a goal to raise at least $350,000 to pay for the costs. We ask for a modest minimum daily donation of $10 per person per day or $20 per family at the entrances. Last year, we estimate that less than 17% of the people attending the festival made a voluntary donation. We received $205,120 in donations at the festival. That is less than $1 for each person who attended over the four day period.
We celebrate that there is no economic barrier and we know that making a donation can be very tough for some. We are grateful for whatever you are able to “chip in”. But 17% is not enough to sustain this event. If more people do not support the festival, the festival will not continue.
For those who have the means and the passion for what this festival is all about, we, the Board, ask you to consider what the VALUE of this festival is to you, BOTH as individuals attending and as members of this community who believe in this awesome event and believe it must be open to all.
In addition to the festival goal, we have set a goal of $100,000 by May 26th for our Spring Count Me In Campaign. Please, answer the call and make your donation now and be counted in.
Please – give online at nwfolklife.kindbase.com where you can choose to make a one-time gift or recurring donation. Or send your check to Northwest Folklife at 305 Harrison Street, Seattle, WA 98109. Consider making a gift of stock. Northwest Folklife is a registered not-for-profit so your gifts are tax deductible. Remember to request your employer’s matching gift!
Ultimately we must decide if Northwest Folklife will continue. Only YOU can make that happen. What you do today, when you decide to give or not give, will determine the future of this amazing festival. This is a choice about our future – does this wonderful event which distinguishes our region from everywhere else in the nation continue? Or will it become a memory of yesteryear?
Together, we celebrate this joyous festival, the opportunities provided, the experiences shared. We believe Northwest Folklife needs to continue. Do you?
The Board of Northwest Folklife– Rafael Maslan, President; Evan Woods, Vice President; Ryan Davis, Treasurer; Michael Richardson, Secretary; Luther F. Black, Immediate Past President; Kim Camara; David Greenspan; Don Morgan; Harvey Niebulski, M.D.; Brian Robertson; Michelle Demers Shaevitz; Karen Shaw; Jabi Shriki; Selena Whitaker-Paquiet; Karen White